APC's clients include a broad array of computer hardware, software, networking, Internet and telecommunications vendors, regional distributors, market research and consulting firms, publishing houses, public relations companies and executive search firms.
3Ware
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Manage media relations activities in Australia, China, Hong Kong, Japan, Korea, Singapore and Taiwan including working with affiliates to advise on target media, localise and distribute press release, follow up with the media for potential interview or editorial opportunities, and provide media monitoring services. |
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In Australia, manage media interviews with high-profile local trade publications, follow up with the media to maximise coverage, and provide media monitoring services. |
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ABC
Multiactive
Provide strategic planning and management consulting services related to
the company's sales and marketing direction.
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Abu Dhabi Commercial Bank
Provide card-related management and operating consulting services
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Advanced Micro Devices (AMD)
Conduct a review of the company's channels in China, India, Indonesia and
Malaysia. Shortlist potential new partners in those markets and provide
detailed partner profiles.
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American Power Conversion (APC)
Research the IT market in China and assess market entry opportunities for
American Power Conversion.
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Asia Pacific Post
Manage a three-day workshop for Asia Pacific Post delegates — including the development and management of budgets, venues and delegates coordination, on-site logistics and gift purchasing.
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Avail
Develop and conduct training courses on EMV (CardsAsia 2004) and
RFID (CardsAsia/RFIDAsia
2005).
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Black Box
Research the PC, networking and telecommunications industry in China. Provide
an overview on consumer purchasing behaviour and channel dynamics in that
market. Present a competitive analysis of the top networking vendors, shortlist
potential channel partners and assist in partner final selection. Hire Black
Box's first Asia-Pacific regional sales manager.
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Blue Coat Systems
Manage a CXO breakfast briefing to executive IT
decision makers to introduce the company to the Singapore market:
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Provide event planning and management services (programme development, speaker recruitment, invitation design, database development for delegate recruitment, direct marketing, telemarketing, logistics related to the briefing, pre-event briefing, and post-event follow up). |
Manage an end-user seminar attended by IT professionals to introduce the company to the Singapore market:
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Provide event planning and management services (programme development, invitation design, database development for delegate recruitment, direct marketing, telemarketing, logistics related to the briefing, pre-event briefing, and post-event reporting and follow up). |
Direct Blue Coat's media relations launch activities in Singapore including:
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Provide strategic planning and advice on target media. |
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Conduct initial media relations activities to announce Blue Coat's presence in Singapore, including strategic interviews with visiting C-level executives from corporate headquarters and the region. |
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Manage message development, logistics, pre-interview briefing and follow-up media monitoring services. |
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BMC Software Manage inaugural Asia-Pacific CIO Conference including all aspects of event planning and management:
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Develop conference content. |
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Recruit speakers, sponsors and delegates. |
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Manage event marketing campaign. |
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Design gifts and conference collateral. |
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Manage site logistics including golf activities and excursions. |
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Brio Software Asia
Manage a seminar for Brio's customers, prospects
and partners in Singapore including:
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Provide event planning and management services (programme/budget development and management). |
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Liaise and supervise third-party vendors. |
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Develop database for delegate recruitment. |
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Manage eDM campaign. |
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Provide pre-event telemarketing to drive attendance and confirm RSVPs. |
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Set up venue and manage on-site logistics. |
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Provide pre-event brief and post-event report. |
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Provide post-event telemarketing to qualify leads. |
Cahners Publishing
Provide editorial direction and content, layout and design for Digital Equipment's
Asia-Pacific regional publications, Digital Today and Inform.
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CipherTrust
Direct CipherTrust's media relations launch
activities in Singapore including:
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Provide strategic planning, advice on target media, press release distribution and media monitoring services. |
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Lead CipherTrust's strategic interviews and participation in IT Journo Asia Forums, MediaConnect Security Forum, and AmCham member forums — including message development, pre-event briefing and on-site logistics. |
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Manage the CEO media briefing and CNBC interview in Singapore, including all aspects of message and content development, media invitations, event management, media follow up to ensure maximum coverage and media monitoring services. |
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Negotiate and manage CipherTrust's participation in the inaugural Asian Internet Security Summit 2005 and the Asian Internet Security Task Force (including securing sponsorship, speaker opportunity at the symposium, and workshop engagement). In addition, secure media interviews, manage content development and delegate kits, liaise with organisers on logistics management, and provide a post-event debrief. |
Cisco Systems
Manage a range of services for Cisco’s APAC Network Systems and Security Marketing Groups:
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Build a detailed country-by-country plan. |
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Track the progress of execution milestones. |
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Compile and measure metrics. |
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Prepare a detailed communication plan for all the stakeholders, to track plans, progress and achievements. |
Manage Cisco Systems’ sponsorship of IDC Asia/Pacific Security & Continuity Conferences 2007:
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Develop an integrated event-briefing document for all Cisco in-country marketing teams (campaign flow, objectives, roles and responsibilities, action list and timeline, and an integrated-marketing campaign checklist). |
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Develop a region-wide marketing communications strategy to drive attendance and maximise programme results. |
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Plan and execute pre-event marketing activities to drive campaign objectives. |
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Develop presentation content and edit presentations to ensure consistent messaging and branding. |
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Liaise with IDC to coordinate pre-event and on-site logistics related to the speaking opportunities and tabletop displays. |
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Develop a post-event campaign with a strong call to action and a detailed routing process for leads. |
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Organise a post-event debrief meeting with all Cisco and IDC stakeholders. |
CMConduit
Develop and conduct training courses on topics including:
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Marketing strategy, communications and channel development. |
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Card member acquisition, loyalty and retention. |
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Debit cards and related programmes. |
CMP Media
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Provide editorial content for IBM's Asia-Pacific regional channel publications, Partnership and Partner Rewards. |
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Write Asia-Pacific content for The International Advisor, a newsletter sent to US-based CMP clients interested in developing their international markets. |
CNET Asia Pacific
Moderate an executive-level panel for Mercury in Singapore.
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Compass Plus
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Research the retail banking software market in China, resulting in a market opportunity analysis. |
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Conduct a search for potential partners to participate in the programme while managing all partner activities. |
Compaq Computer Asia/Pacific
Manage Compaq Computer Asia/Pacific's "Enterprise Solutions Forum and
SE Conference" road show in Hong Kong, India, Korea, Singapore and Taiwan:
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Recruit Compaq partners. |
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Manage partner and sponsorship activities. |
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Develop testimonial speech content. |
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Manage conference and exhibition logistics. |
Convergys Singapore
Develop all content, design a microsite, and provide creative, editorial
and HTML services for Convergys' quarterly regional end-user e-newsletter, Asia Pacific Update.
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CyberMedia
Manage market entry activities relating to market opportunities and potential channel partners:
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Research the Windows 95 and Internet markets in Hong Kong, Malaysia, Singapore and Taiwan. |
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Provide a competitive analysis of the leading utilities software vendors' channels in those markets. |
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Shortlist potential channel partners and conduct joint visits to those markets with CyberMedia management. |
Datacard Group
Assist in developing a distribution strategy for Datacard Card Printers in ASEAN through market research and channel partner identification including:
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Review the target markets – Indonesia, Malaysia, Singapore, Thailand and the Philippines. |
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Analyse existing partners and the distribution models used by Datacard’s key competitors. |
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Recommend a distribution strategy for Card Printers, which is aligned with Datacard’s overall company business and marketing objectives. |
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Research and identify potential distribution channel partners in each of the target markets. |
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Conduct 130 channel partner interviews in the target markets – value-added dealers, value-added resellers, systems integrators and distributors. |
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Develop channel partner profiles of the final candidates. |
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Provide a recommended distribution strategy across ASEAN. |
Datacraft Asia
Develop the content and write the company's annual report.
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Dayna Communications
Conduct a review of the company's channels in Korea. Shortlist potential
new partners and provide detailed partner profiles.
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Diamond Multimedia
Manage a mix of regional activities for Diamond Multimedia:
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Conduct a review of the company's channels across the Asia-Pacific region. |
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Shortlist potential new partners and provide detailed partner profiles. |
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Write the company's regional public relations plan and direct their regional public relations activities. |
Digital Equipment
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Edit the company's China business plan. |
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Write customer testimonials to serve as marketing collateral. |
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Provide editorial direction and content, layout and production services for Digital Networks' Asia Netcom News newsletter. |
Dione
Conduct a
market opportunity assessment of the Asia-Pacific point-of-sale (POS) market
(ASEAN, Australasia, Greater China, Indo-China, Japan, Korea and South Asia).
DMS Group
Manage DMS Group’s media relations activities in Singapore including:
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Develop a media list. |
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Develop key messages for DMS Group and each of its subsidiaries. |
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Develop executive bios for all managers of DMS Group and its subsidiaries. |
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Provide media training for all DMS Group media spokespersons across ASEAN. |
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Develop and distribute press releases. |
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Secure and execute a variety of editorial opportunities with the media |
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Provide media monitoring services. |
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Develop a CSR framework. |
Manage business development opportunities including securing speaking engagements and meetings with high-profile industry thought leaders and influential business leaders.
Emagine
Manage the media relations activities across Asia.
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Fortinet
Manage Fortinet's media relations activities in Thailand through an affiliate including:
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Provide strategic planning, media selection, press release translation and distribution, monthly and quarterly reporting, and media monitoring services. |
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Proactively seek strategic interview opportunities and manage media briefings, including message development, logistics and post-event follow-up media monitoring services. |
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Fractal Design
Manage all the public relations activities related to the company's Pan
Pacific Digital Artistry Competition project in Hong Kong.
FTP Software
Conduct a review of the company's channels in Australia. Shortlist potential
new partners and provide detailed partner profiles.
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Group 1 Software
Develop all content and provide editorial services for Group
1 Software's regional customer testimonials, including interviews with
the project team.
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Hewlett-Packard Far East
Manage a range of activities for Hewlett-Packard Far East:
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Provide a competitive analysis of the leading enterprise and network management software vendors' channels across the region. |
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Conduct a review of the company's channels in the region, shortlist potential new partners and provide detailed partner profiles. |
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Develop the content and prepare a one-hour PowerPoint presentation entitled "Customer Care in the Electronic Age" for the BusinessWeek CEO Forum in Singapore. |
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Manage the public relations activities related to the announcement of the company's new enterprise and network management software products. |
Hewlett-Packard Singapore
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Develop all content and provide editorial services related to Hewlett-Packard Singapore's customer testimonials. |
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Develop all content and manage design and production of 'HP mobile e-services bazaar Asia-Pacific' brochures. |
HiServ Asia
Manage the public relations activities during a sensitive merger period
with news releases in Singapore, Malaysia and Indonesia.
Informa Telecoms and Media
Develop and conduct training on Near Field Communications (NFC) and Contactless Lifestyle Payments.
International Data Corporation (IDC)
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Analyse the profiles of over 1,500 distribution channel partners in Asia-Pacific, and review the channel marketing programmes offered by vendors selling PCs, workstations and multi-user servers across the region. (1994 / 1995) |
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Provide strategic planning and management consulting services to leading hardware vendors concerning their channel sales and marketing strategies. |
Juniper Networks
Design a template and provide creative, editorial and graphics design services
for a series of Juniper Networks' vertical market Segment Solutions Briefs.
Kaspersky Lab
Manage Kaspersky Lab’s media relations activities in Singapore including:
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Develop a media list (consumer and enterprise). |
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Audit the Singapore media to determine Kaspersky Lab’s brand awareness and interest amongst business and technology media. |
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Manage media briefings and media interviews for Kaspersky Lab spokespersons to launch the brand with high-profile regional consumer, business and trade media in Singapore. |
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Develop, localise and distribute press releases. |
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Secure and execute a variety of editorial opportunities with the media. |
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Provide media monitoring services. |
Latitude Communications
Manage launch activities
for Latitude Communications in the region:
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Conduct an executive search for the company's Managing Director and Technical Manager positions. |
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Provide management consulting services to facilitate Latitude Communications in recruiting its regional management team. |
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Manage Latitude Communications' Asia Pacific launch in Singapore including all aspects of event planning and management (seminar content development, speaker and sponsor recruitment, direct marketing and public relations related to the launch). |
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Provide media relations activities across ASEAN including press release distribution, strategic interviews and article placement. |
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MasterCard International
Provide management consulting services to MasterCard's Debit Centre of Excellence/Maestro,
including development of
the M-TIP Terminals programme.
McAfee
Assist in assessing McAfee’s China sales model including:
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Identify and recommend potential strategic partners in China to manage McAfee sales, marketing and channel activities. |
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Analyse China’s software marketplace models. |
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Research and identify other non-Chinese vendors’ go-to-market strategies in China. |
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Identify potential partners and recommend a business model for McAfee in China. |
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Provide profiles of these potential partners. |
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Deliver research and assessment of potential go-to-market strategies and related partners in a debrief meeting. |
Media Vision
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Research the PC and peripherals markets in Asia-Pacific and provide an overview on consumer purchasing behaviour and channel dynamics. |
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Present a competitive analysis of the top multimedia vendors, shortlist potential channel partners, conduct joint visits to the key markets and finalise partner selection. |
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Manage all regional distribution sales and marketing activities. |
Mercury Manage media relations in Singapore including providing advice on target media, localising and distributing press release, following up with the media for potential interview or editorial opportunities, and media monitoring services.
Miller Freeman Provide Asia-Pacific editorial content for IT International, a paid-subscription newsletter sent to US vendors interested in developing their international markets.
Mitel
Manage the public relations activities for news releases across Asia-Pacific.
NCR
Provide Near Field Communications (NFC) consulting.
NetScreen Technologies
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Provide strategic planning and management consulting services including developing an integrated multi-channel sales strategy. | |
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Manage NetScreen's Business Partner Briefing in Singapore, including all aspects of event planning and management (event content development, speaker recruitment and direct marketing). | |
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Manage NetScreen's media relations activities in Singapore (and in Australia and Korea through affiliates) including: | |
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Provide strategic planning, press release writing and distribution, monthly reporting and media monitoring. | |
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Manage NetScreen's media briefings including all aspects of message and content development, media invitations, event management, media follow up to ensure maximum coverage and media monitoring. | |
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Proactively secure interviews and editorial opportunities. | |
Novell
Manage Novell's media relations activities in Singapore including:
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Provide strategic planning, press release writing and distribution, monthly reporting and media monitoring services. |
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Direct Novell's strategic interviews and participation in IT Journo Asia Forums, MediaConnect Security Forum, and AmCham member forums — including message development, pre-event briefing and on-site logistics. |
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Manage Novell's LinuxWorld media briefing in Singapore, including all aspects of message and content development, media invitations, event management and media follow up to ensure maximum coverage. |
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Develop advertorial content for inclusion in Singapore-based media opportunities. |
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Manage Novell's product reviews with Singapore-based media. |
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Secure local media participation in regional press tours. |
Develop all content, provide editorial and creative services, and manage the layout for the Novell Asia Pacific regional quarterly e-newsletter, One Voice!
Opinion Research
Conduct business development activities on behalf of Opinion Research in Singapore, including:
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Identify industry thought leaders, analysts, editors, and influential business leaders, who could help Opinion Research to understand the company’s market potential in Singapore and expedite market entry. |
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Identify 200 potential customers for Opinion Research offerings in the financial services, technology, communications, and travel/tourism industries including heads of market research, senior marketing decision makers, quality managers, customer experience managers and HR directors/senior executives of MNCs and SMEs with a regional presence. |
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Design an eDM invite, inviting prospects to a seminar on maximising the customer experience for improved business results. |
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Develop and execute a telemarketing campaign to drive seminar attendance. |
Peregrine Systems
Conduct a channels assessment in Singapore, Malaysia and India including:
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Research the distribution channels with a focus on value-added resellers and systems integrators in the enterprise software arena. |
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Provide a master list of potential channel partner candidates with expertise in the financial services, manufacturing, telecommunications, and transportation sectors. |
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Conduct detailed channel partner interviews resulting in comprehensive partner profiles. |
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Set up final selection interviews with Peregrine management. |
Manage media relations in Singapore including advising on target media, writing and distributing media alert, following up with the media for potential interview or editorial opportunities, and providing media monitoring services.
Polycom Asia-Pacific
Manage Polycom's Asia-Pacific marketing activities including:
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Provide strategic management services related to Polycom's Asia-Pacific partner conferences including: | |
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Develop programme, theme and budget. | |
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Develop presentation content and edit presentations. | |
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Recruit third-party speakers. | |
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Prepare event checklist. | |
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Coordinate logistics. | |
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Prepare presentations and accompanying speeches for Polycom's CEO and Managing Director Asia-Pacific at the company's annual partner conferences and industry events. | |
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Design a Polycom cover wrap for BusinessWeek to coincide with the company's annual regional partner conference. | |
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Write a thought-leadership, by-lined article for insertion into Business Management Asia. | |
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Provide direct marketing services to 2,000 targeted high-profile IT decision makers in Singapore. | |
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Secure a speaking opportunity with the American Chamber of Commerce in Singapore, including managing invitation content, developing the presentation, providing on-site logistics, and creating a lead-generation programme. | |
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Develop the contents for the Asia-Pacific Partner Pack — a reference guide, including binders on Polycom's co-op programme, various sales tools and order/payment guidelines, marketing materials, testimonials, press releases, price lists and warranty information. | |
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Develop all content, design a template and provide creative, editorial and graphics design services for Polycom's regional quarterly partner newsletter, POLYCOMunicASIA, which was later re-named Perspectives. | |
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Develop all content, design a template and provide creative, editorial and graphics design services for Polycom's regional print and electronic end-user newsletter, Connexions, which was later re-named Polycom Connect. | |
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Develop all content, provide editorial services, and manage the HTML layout for Polycom's regional weekly (and later bi-weekly) e-newsletter, Polycom Partner Post. | |
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Develop all content, design a template and provide creative, editorial and graphics design services for Polycom's regional customer testimonials, Customer Focus. | |
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Provide overall editorial and lay out for Polycom customer testimonials across Asia-Pacific. | |
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Develop an e-invite for Polycom’s education roadshow, including content development, design and layout. | |
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Edit vertical-market partner tools – Healthcare and Education solutions. | |
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Provide strategic project management services related to Polycom's participation in ITU2002 (Hong Kong) and CommunicAsia (Singapore) since 2000 including: | |
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Set show objectives, plan and execute pre-show marketing activities and coordinate product demonstration opportunities. | |
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Contract booth space. | |
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Select booth designer and work with them throughout the design creation stage. | |
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Coordinate with all suppliers related to booth construction, set up, show services, product delivery and return, booth security, insurance and supplies. | |
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Develop and manage the project budget. | |
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Manage booth premiums' design and production, source booth promoters, and develop lead-generation campaign. | |
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Prepare staff manual and welcome letter to overseas partners and employees. | |
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Brief staff working the booth on trade show etiquette and tips for maximising Polycom's trade show success. | |
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Manage the day-to-day booth activities and troubleshoot technical difficulties. | |
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Provide a post-event report. | |
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Provide ad hoc public relations, direct marketing services and event management services. | |
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Provide strategic project-management services related to the Polycom APAC Marketing Forum 2009 including: | |
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Set conference objectives and develop and manage a detailed project schedule and budget to ensure objectives are met. | |
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Plan and execute pre-event marketing services with Polycom stakeholders and third-party vendors to ensure commitments are delivered on time and on brief. | |
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Develop venue-selection criteria and propose suitable hotels, conference venues and dinner venues. | |
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Develop a marketing-communications strategy including managing all communications with Polycom Distributors and Resellers (eDM invites, RSVP confirmations and reminders). | |
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Develop a web micro-site for delegate RSVPs and manage the RSVP process. | |
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Manage all delegate registration requirements including dietary preferences, flight details, as well as information on visa requirements. | |
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Manage third-party vendors to produce welcome bags, name badges, venue banners and pop ups, signage and delegate gifts to ensure consistency in branding. | |
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Edit and add design elements to executive presentations. | |
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Burn all presentations onto DVDs for the delegates. | |
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Organise and collate delegate arrival packs. | |
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Hire and manage a photographer to capture the conference highlights. | |
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Manage all site logistics including venues set up, conference A/V, F&B, venue decoration and seating plans. | |
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Set up and manage a private, onsite registration/concierge desk. | |
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Provide onsite assistance throughout the conference (at all in-hotel activities and off-site dinners), including responding to ad-hoc requests and last-minute changes in requirements. | |
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Manage and provide assistance for group transfers for offsite dinners. | |
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Develop a feedback form and collate responses. | |
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Provide a detailed post-event debrief along with a report. | |
Polycom North America
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Develop all content and provide editorial services for Polycom North America's quarterly partner newsletter, Perspectives. | |
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Develop content and provide editorial services for Polycom North America's semi-quarterly end-user e-newsletter, Sights and Sounds. | |
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Develop all content and provide editorial services for VoIP Voice, Polycom North America’s VoIP end-user e-newsletter. | |
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PowerCerv Technologies
Develop and manage a direct mail campaign to assess market entry opportunities
in the markets of China, Hong Kong, Malaysia, Philippines, and Singapore.
Quantum
Manage the media relations activities in Singapore (including press release
distribution and strategic interviews) to announce new products, new alliances
and organisational developments during a sensitive merger period.
Remedy
Provide media relations activities related to the company's launch in Singapore.
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Secure Computing
Manage Secure Computing’s media relations activities in Singapore including:
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Develop a media-relations plan to maximise Secure Computing’s brand, in keeping with its budgets. |
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Develop a media list. |
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Develop and distribute press releases. |
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Secure and execute a variety of editorial opportunities with the media. |
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Provide media monitoring services. |
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Shell Eastern Petroleum
Research the credit card industry, focussing on the MasterCard and Visa
business models.
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Siebel Systems
Serve as the Keynote Speaker for a series of executive seminars (Bangkok,
Beijing, Kuala Lumpur, Seoul, Shanghai) on Customer Relationship Management
sponsored by Siebel Systems, Accenture and Sun Microsystems.
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Singapore Business and Professional Women's Association (SBPWA)
Serve as the founding chairperson of Singapore Women in Technology (SWIT).
Organise all aspects of SWIT's monthly networking meetings, including speaker
recruitment, database management and event management.
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Smartidea.com
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Assist Smartidea.com in writing its initial business plan including the development of the company position, vision and mission as well as the description of the company business and products and services offered, market conditions, competitive environment, operating procedures, personnel plan and financial management plan. |
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Develop Smartidea.com's integrated marketing plan complete with all proposed sales and marketing activities with timelines and budgets. |
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Conduct initial media relations activities in Singapore to introduce the company to SMEs and enterprises. |
Software Publishers Association (SPA)
Manage SPA's first Asia-Pacific conference including all aspects of event
planning and management:
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Content development. |
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Database development for delegate recruitment. |
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Speaker, sponsor and delegate recruitment. |
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Event
marketing (design the direct mail piece and manage the mailing). |
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Speaker and delegate gift design. |
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Conference collateral design. |
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Site logistics. |
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Storage Technology
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Provide strategic management consulting services pertaining to StorageTek's distribution market in Asia-Pacific. |
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Conduct a review of the company's channels in the Philippines, Taiwan, and Thailand. Shortlist potential new partners and provide detailed partner profiles. |
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Talisma
Manage the media relations activities in Singapore (including press release
distribution, strategic interviews and a press conference) to announce Talisma's
launch in Singapore as well as the release of its latest product offerings.
TANDBERG
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Provide strategic project-management services related to TANDBERG’s Sales Conference 2007 in Bangkok, Thailand, including: | ||
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Set conference objectives and develop and manage a detailed project schedule and budget to ensure objectives are met. | ||
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Plan and execute pre-event marketing services with TANDBERG stakeholders and third-party vendors to ensure commitments are delivered on time and on brief. | ||
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Develop venue-selection criteria and propose suitable conference venues and dinner venues. | ||
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Assist in developing a conference theme including: | ||
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Provide creative input on conference branding and communication collateral. | ||
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Source a third-party speaker to provide a motivational speech and team-building activity. | ||
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Work with the speaker to develop a creative speech and an effective team event. | ||
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Work with third-party vendors to design/script an impactful conference opening sequence. | ||
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Provide delegate services including managing all communications with registrants to ensure consistency in branding. | ||
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Manage third-party vendors to produce welcome bags, name badges, stage backdrops and pop ups, signage and delegate gifts to ensure consistency in branding. | ||
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Develop a web micro-site for delegate RSVPs and manage the RSVP process. | ||
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Organise and collate delegate arrival packs. | ||
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Hire and manage a photographer to capture the conference highlights. | ||
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Manage all site logistics including venues set up, conference A/V, F&B, venue decoration and seating plans. | ||
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Manage delegate airport transfers. | ||
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Set up and manage a private, onsite registration/concierge desk. | ||
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Provide onsite assistance throughout the conference (at all in-hotel activities and off-site dinners), including responding to ad-hoc requests and last-minute changes in requirements. | ||
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Arrange transfers to and from all off-site activities and meals. | ||
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Develop a feedback form and collate responses. | ||
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Provide a detailed post-event debrief along with a report. | ||
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Develop all content, provide editorial services, design and layout for TANDBERG's China Employee Newsletter 2007. | ||
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Provide overall editorial and lay out for TANDBERG customer testimonials across Asia-Pacific. | ||
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Provide strategic project-management services related to TANDBERG’s Green Office Seminar 2007 including: | ||
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Develop and manage all elements of event theming. | ||
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Identify, secure and manage relationships with local environmental partners (SEC, CSR Asia and other local partners) and local Green Office vendors. | ||
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Secure a suitable seminar venue (with a vision for creating a Green Office within the venue). | ||
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Source a third-party speaker. | ||
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Design direct mail invitations, signage, banners, name badges and delegate packs. | ||
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Develop a web micro-site for delegate RSVPs and manage the RSVP process. | ||
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Suggest and manage interactive activities to entertain and engage delegates. | ||
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Work with SEC to develop the Green Office set up. | ||
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Manage venue set up including A/V, broadband connection, signage, F&B, venue decoration and equipment. | ||
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Provide a detailed post-event debrief along with a report. | ||
Tech Pacific
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Research the distribution channels for systems, hardware peripherals and software products in Japan, Korea, and Thailand. |
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Provide strategic management consulting services to Tech Pacific related to market entry opportunities. |
Terrapinn
Develop and conduct training courses on EMV (CardsAsia 2004) and
RFID (CardsAsia/RFIDAsia
2005).
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TGV
Conduct research on the PC and networking markets in Australia, Hong Kong
and Singapore. Present a competitive analysis of the top TCP/IP software
vendors in those markets, conduct a review of the company's channels, shortlist
potential new partners and provide detailed partner profiles.
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TIF Ventures
Manage the media relations activities related to TechVenture Asia 2001,
the region's premier technology financing conference and investment forum.
Activites included press release distribution, media interviews with key
speakers, and a press conference during the forum. Provide media consulting
services to five pre-selected participating start-ups.
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Tornado
Manage the media relations activites related to TechVenture Asia 2001 including
writing and distributing
press release, following up with the media for potential interview
or editorial opportunities, and providing media monitoring services.
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Trend Micro
Manage Trend Micro’s media relations for Singapore-based Japanese-language media.
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Develop a media list. |
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Localise, distribute and follow up with the Japanese media on corporate-generated press release. |
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Provide media monitoring services. |
Triaton Asia
|
Manage the media relations activities during a sensitive merger period with press releases in Singapore, Malaysia and Indonesia. |
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Manage the company's launch in Singapore including all aspects of event planning and management, seminar content development and direct marketing. Write and design company and product collateral. |
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Develop and manage all aspects of a series of direct marketing campaigns including design of direct mail pieces, development of the recipient databases, and all aspects of the mailing and telemarketing campaigns. |
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Develop all content and provide editorial services for customer testimonials. |
TruSecure Corporation
Manage a delegate recruitment campaign, including
a telemarketing programme, to drive attendance to TruSecure's end-user
seminar.
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VeriFone Asia Pacific
Conduct a market research study to evaluate VeriFone's re-entry into the
Japanese point-of-sale (POS) market.
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Verint
Systems
Manage Verint's media relations activities in Australia through an affiliate
including:
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Provide strategic planning, media selection, press release localisation and distribution, monthly and quarterly reporting, and media monitoring services. |
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Proactively seek strategic interview opportunities including message development, logistics and post-event follow-up media monitoring services. |
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Vitria
Conduct interviews of potential new channel partners in Singapore and Malaysia.
Provide detailed partner profiles and assist in the final selection of channel
partners.
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ViVOtech
Provide management, business development and sales support to establish ViVOtech as a leading provider of contactless readers and Near Field Communications (NFC) services throughout the Asia-Pacific region including:
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Manage NFC pilots with Starhub/Ez-Link and SingTel/NETS in Singapore. |
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Manage NFC pilot with Citibank in India. |
WatchGuard Technologies
Manage WatchGuard's Asia-Pacific marketing activities including:
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Manage media relations activities in India, Korea, Malaysia, Singapore and Thailand including working with affiliates to advise on target media, localise and distribute press releases, secure and execute a variety of editorial opportunities with the media, and provide media monitoring services. | |
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Manage analyst relations activities and media interviews for both the CEO and Chief Strategy Officer with high-profile regional business and trade publications as well as broadcast media in Singapore. | |
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Develop key communications messages for WatchGuard Technologies. | |
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Develop executive bios for all WatchGuard Technologies’ key spokespersons. | |
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Provide media training for all media spokespersons across Asia Pacific. | |
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Secure a speaking opportunity with the American Chamber of Commerce in Singapore including managing invitation content, developing the presentation, providing on-site logistics, and creating a lead-generation programme. | |
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Develop all content and provide editorial services for WatchGuard's regional customer testimonials. | |
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Write by-lined articles and pitch to Singapore-based media for placement. | |
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Accompany Singapore-based media to WatchGuard APAC Distributor Conference 2008 for onsite interviews. | |
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Secure media interviews in Vietnam for the CEO and VP of International Sales. | |
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Manage WatchGuard’s participation at MediaConnect’s ITJourno, including pre-event planning, dedicated onsite assistance, post-event follow up and clip monitoring. | |
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Provide strategic project management services related to WatchGuard's participation in CommunicAsia 2005 including: | |
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Contract booth space. | |
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Coordinate with all suppliers for the booth rental, design, construction, set up, show services, product delivery and return, booth security, insurance and supplies. | |
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Develop and manage the project budget. | |
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Manage booth premium design and production, source booth promoters, and develop a lead-generation campaign. | |
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Manage the day-to-day booth activities and troubleshoot technical difficulties. | |
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Consolidate tradeshow leads. | |
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Provide a post-event report. | |
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Coordinate payment of all third-party vendors. | |
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Provide strategic media relations services related to WatchGuard's participation in CommunicAsia 2006 including: | |
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Prepare media kits for distribution in the media centre and the WatchGuard booth. | |
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Pitch and secure interviews for WatchGuard’s executives throughout the show. | |
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Pitch and secure clippings for WatchGuard’s new products with the Singapore-based media. | |
Webvisions
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Provide marketing consulting services including marketing strategy, brand development, media training and all aspects of public relations. |
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Manage the company's inaugural Internet Security reseller seminar, including all aspects of event planning and management (seminar content development, speaker recruitment and direct marketing). |
WinScribe
Conduct field interviews in Hong Kong, Singapore, Thailand and the Philippines to evaluate market-entry opportunities and to prioritise which markets to enter first.
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Provide an executive summary for each market to highlight the key findings and to recommend WinScribe’s go-to-market strategy in Asia. |
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www.consult
Manage www.consult's inaugural Asia-Pacific E-Commerce conference including
all aspects of event planning and management including:
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Content development. |
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Database development for delegate recruitment. |
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Speaker, sponsor and delegate recruitment. |
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Event marketing (design the direct mail piece and manage the mailing). |
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Speaker and delegate gift design. |
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Conference collateral design. |
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Public relations (write related press releases and organise a press lunch during the conference). |
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Site logistics. |
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