APC's clients include a broad array of computer hardware, software, networking, Internet and telecommunications vendors, regional distributors, market research and consulting firms, publishing houses, public relations companies and executive search firms.
3Ware
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Manage media relations activities in Australia, China, Hong Kong, Japan, Korea, Singapore and Taiwan including working with affiliates to advise on target media, localise and distribute press release, follow up with the media for potential interview or editorial opportunities, and provide media monitoring services. |
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In Australia, manage media interviews with high-profile local trade publications, follow up with the media to maximise coverage, and provide media monitoring services. |
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ABC
Multiactive
Provide strategic planning and management consulting services related to
the company's sales and marketing direction.
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Advanced Micro Devices (AMD)
Conduct a review of the company's channels in China, India, Indonesia and
Malaysia. Shortlist potential new partners in those markets and provide
detailed partner profiles.
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American Power Conversion (APC)
Research the IT market in China and assess market entry opportunities for
American Power Conversion.
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Asia Pacific Post
Manage a three-day workshop for Asia Pacific Post delegates — including the development and management of budgets, venues and delegates coordination, on-site logistics and gift purchasing.
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Avail
Develop and conduct training courses on EMV (CardsAsia 2004) and
RFID (CardsAsia/RFIDAsia
2005).
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Black Box
Research the PC, networking and telecommunications industry in China. Provide
an overview on consumer purchasing behaviour and channel dynamics in that
market. Present a competitive analysis of the top networking vendors, shortlist
potential channel partners and assist in partner final selection. Hire Black
Box's first Asia-Pacific regional sales manager.
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Blue Coat Systems
Manage a CXO breakfast briefing to executive IT
decision makers to introduce the company to the Singapore market:
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Provide event planning and management services (programme development, speaker recruitment, invitation design, database development for delegate recruitment, direct marketing, telemarketing, logistics related to the briefing, pre-event briefing, and post-event follow up). |
Manage an end-user seminar attended by IT professionals to introduce the company to the Singapore market:
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Provide event planning and management services (programme development, invitation design, database development for delegate recruitment, direct marketing, telemarketing, logistics related to the briefing, pre-event briefing, and post-event reporting and follow up). |
Direct Blue Coat's media relations launch activities in Singapore including:
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Provide strategic planning and advice on target media. |
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Conduct initial media relations activities to announce Blue Coat's presence in Singapore, including strategic interviews with visiting C-level executives from corporate headquarters and the region. |
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Manage message development, logistics, pre-interview briefing and follow-up media monitoring services. |
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BMC Software Manage inaugural Asia-Pacific CIO Conference including all aspects of event planning and management:
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Develop conference content. |
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Recruit speakers, sponsors and delegates. |
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Manage event marketing campaign. |
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Design gifts and conference collateral. |
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Manage site logistics including golf activities and excursions. |
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Brio Software Asia
Manage a seminar for Brio's customers, prospects
and partners in Singapore including:
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Provide event planning and management services (programme/budget development and management). |
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Liaise and supervise third-party vendors. |
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Develop database for delegate recruitment. |
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Manage eDM campaign. |
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Provide pre-event telemarketing to drive attendance and confirm RSVPs. |
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Set up venue and manage on-site logistics. |
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Provide pre-event brief and post-event report. |
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Provide post-event telemarketing to qualify leads. |
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Cahners Publishing Provide editorial direction and content, layout and design for Digital Equipment's Asia-Pacific regional publications, Digital Today and Inform.
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CipherTrust
Direct CipherTrust's media relations launch
activities in Singapore including:
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Provide strategic planning, advice on target media, press release distribution and media monitoring services. |
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Lead CipherTrust's strategic interviews and participation in IT Journo Asia Forums, MediaConnect Security Forum, and AmCham member forums — including message development, pre-event briefing and on-site logistics. |
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Manage the CEO media briefing and CNBC interview in Singapore, including all aspects of message and content development, media invitations, event management, media follow up to ensure maximum coverage and media monitoring services. |
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Negotiate and manage CipherTrust's participation in the inaugural Asian Internet Security Summit 2005 and the Asian Internet Security Task Force (including securing sponsorship, speaker opportunity at the symposium, and workshop engagement). In addition, secure media interviews, manage content development and delegate kits, liaise with organisers on logistics management, and provide a post-event debrief. |
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CMConduitDevelop and conduct training courses on topics including:
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Marketing strategy, communications and channel development. |
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Card member acquisition, loyalty and retention. |
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Debit cards and related programmes. |
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CMP Media |
Provide editorial content for IBM's Asia-Pacific regional channel publications, Partnership and Partner Rewards. |
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Write Asia-Pacific content for The International Advisor, a newsletter sent to US-based CMP clients interested in developing their international markets. |
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CNET Asia PacificModerate an executive-level panel for Mercury in Singapore.
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Compass Plus |
Research the retail banking software market in China, resulting in a market opportunity analysis. |
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Conduct a search for potential partners to participate in the programme while managing all partner activities. |
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Compaq Computer Asia/PacificManage Compaq Computer Asia/Pacific's "Enterprise Solutions Forum and SE Conference" road show in Hong Kong, India, Korea, Singapore and Taiwan:
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Recruit Compaq partners. |
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Manage partner and sponsorship activities. |
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Develop testimonial speech content. |
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Manage conference and exhibition logistics. |
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Convergys SingaporeDevelop all content, design a microsite, and provide creative, editorial and HTML services for Convergys' quarterly regional end-user
e-newsletter, Asia Pacific Update.
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CyberMedia Manage market entry activities relating to market opportunities and potential channel partners:
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Research the Windows 95 and Internet markets in Hong Kong, Malaysia, Singapore and Taiwan. |
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Provide a competitive analysis of the leading utilities software vendors' channels in those markets. |
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Shortlist potential channel partners and conduct joint visits to those markets with CyberMedia management. |
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Datacraft Asia Develop the content and write the company's annual report.
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Dayna Communications Conduct a review of the company's channels in Korea. Shortlist potential new partners and provide detailed partner profiles.
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Diamond Multimedia Manage a mix of regional activities for Diamond Multimedia:
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Conduct a review of the company's channels across the Asia-Pacific region. |
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Shortlist potential new partners and provide detailed partner profiles. |
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Write the company's regional public relations plan and direct their regional public relations activities. |
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Digital Equipment |
Edit the company's China business plan. |
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Write customer testimonials to serve as marketing collateral. |
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Provide editorial direction and content, layout and production services for Digital Networks' Asia Netcom News newsletter. |
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DioneConduct a market opportunity assessment of the Asia-Pacific point-of-sale (POS) market (ASEAN, Australasia, Greater China, Indo-China, Japan, Korea and South Asia).
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Emagine
Manage the media relations activities across Asia.
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Fortinet
Manage Fortinet's media relations activities in Thailand through an affiliate including:
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Provide strategic planning, media selection, press release translation and distribution, monthly and quarterly reporting, and media monitoring services. |
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Proactively seek strategic interview opportunities and manage media briefings, including message development, logistics and post-event follow-up media monitoring services. |
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Fractal Design Manage all the public relations activities related to the company's Pan Pacific Digital Artistry Competition project in Hong Kong.
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FTP Software Conduct a review of the company's channels in Australia. Shortlist potential new partners and provide detailed partner profiles.
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Group 1 Software Develop all content and provide editorial services for Group
1 Software's regional customer testimonials, including interviews with
the project team.
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Hewlett-Packard Far East
Manage a range of activities for Hewlett-Packard Far East:
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Provide a competitive analysis of the leading enterprise and network management software vendors' channels across the region. |
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Conduct a review of the company's channels in the region, shortlist potential new partners and provide detailed partner profiles. |
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Develop the content and prepare a one-hour PowerPoint presentation entitled "Customer Care in the Electronic Age" for the BusinessWeek CEO Forum in Singapore. |
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Manage the public relations activities related to the announcement of the company's new enterprise and network management software products. |
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Hewlett-Packard Singapore |
Develop all content and provide editorial services related to Hewlett-Packard Singapore's customer testimonials. |
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Develop all content and manage design and production of 'HP mobile e-services bazaar Asia-Pacific' brochures. |
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HiServ Asia Manage the public relations activities during a sensitive merger period with news releases in Singapore, Malaysia and Indonesia.
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International Data Corporation (IDC) |
Analyse the profiles of over 1,500 distribution channel partners in Asia-Pacific, and review the channel marketing programmes offered by vendors selling PCs, workstations and multi-user servers across the region. (1994 / 1995) |
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Provide strategic planning and management consulting services to leading hardware vendors concerning their channel sales and marketing strategies. |
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Juniper Networks Design a template and provide creative, editorial and graphics design services for a series of Juniper Networks' vertical market Segment Solutions Briefs.
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Latitude Communications Manage launch activities for Latitude Communications in the region:
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Conduct an executive search for the company's Managing Director and Technical Manager positions. |
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Provide management consulting services to facilitate Latitude Communications in recruiting its regional management team. |
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Manage Latitude Communications' Asia Pacific launch in Singapore including all aspects of event planning and management (seminar content development, speaker and sponsor recruitment, direct marketing and public relations related to the launch). |
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Provide media relations activities across ASEAN including press release distribution, strategic interviews and article placement. |
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MasterCard International Provide management consulting services to MasterCard's Debit Centre of Excellence/Maestro, including development of the M-TIP Terminals programme.
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Media Vision
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Research the PC and peripherals markets in Asia-Pacific and provide an overview on consumer purchasing behaviour and channel dynamics. |
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Present a competitive analysis of the top multimedia vendors, shortlist potential channel partners, conduct joint visits to the key markets and finalise partner selection. |
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Manage all regional distribution sales and marketing activities. |
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Mercury Manage
media relations in Singapore including providing advice on target media,
localising and distributing press release, following up with the media
for potential interview or editorial opportunities, and media monitoring
services.
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Miller Freeman Provide
Asia-Pacific editorial content for IT International, a paid-subscription
newsletter sent to US vendors interested in developing their international
markets.
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Mitel
Manage the public relations activities for news releases across Asia-Pacific.
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NetScreen Technologies
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Provide strategic planning and management consulting services including developing an integrated multi-channel sales strategy. | |
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Manage NetScreen's Business Partner Briefing in Singapore, including all aspects of event planning and management (event content development, speaker recruitment and direct marketing). | |
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Manage
NetScreen's media relations activities in Singapore (and in Australia
and Korea through affiliates) including: |
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Provide strategic planning, press release writing and distribution, monthly reporting and media monitoring. | |
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Manage NetScreen's media briefings including all aspects of message and content development, media invitations, event management, media follow up to ensure maximum coverage and media monitoring. | |
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Proactively secure interviews and editorial opportunities. | |
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Novell
Manage Novell's media relations activities in Singapore including:
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Provide strategic planning, press release writing and distribution, monthly reporting and media monitoring services. |
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Direct Novell's strategic interviews and participation in IT Journo Asia Forums, MediaConnect Security Forum, and AmCham member forums — including message development, pre-event briefing and on-site logistics. |
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Manage Novell's LinuxWorld media briefing in Singapore, including all aspects of message and content development, media invitations, event management and media follow up to ensure maximum coverage. |
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Develop advertorial content for inclusion in Singapore-based media opportunities. |
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Manage Novell's product reviews with Singapore-based media. |
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Secure local media participation in regional press tours. |
Develop all content, provide editorial and creative services, and manage the layout for the Novell Asia Pacific regional quarterly e-newsletter, One Voice!
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Peregrine Systems
Conduct a channels assessment in Singapore, Malaysia and India including:
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Research the distribution channels with a focus on value-added resellers and systems integrators in the enterprise software arena. |
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Provide a master list of potential channel partner candidates with expertise in the financial services, manufacturing, telecommunications, and transportation sectors. |
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Conduct detailed channel partner interviews resulting in comprehensive partner profiles. |
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Set up final selection interviews with Peregrine management. |
Manage
media relations in Singapore including
advising on target media, writing and distributing media alert, following
up with the media for potential interview or editorial opportunities,
and providing media monitoring services.
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Polycom Asia-Pacific
Manage Polycom's Asia-Pacific marketing activities including:
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Provide strategic management services related to Polycom's Asia-Pacific partner conferences including: | |
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Develop programme, theme and budget. | |
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Develop presentation content and edit presentations. | |
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Recruit third-party speakers. | |
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Prepare event checklist. | |
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Coordinate logistics. | |
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Prepare presentations and accompanying speeches for Polycom's CEO and Managing Director Asia-Pacific at the company's annual partner conferences and industry events. | |
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Design a Polycom cover wrap for BusinessWeek to coincide with the company's annual regional partner conference. | |
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Write a thought-leadership, by-lined article for insertion into Business Management Asia. | |
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Provide direct marketing services to 2,000 targeted high-profile IT decision makers in Singapore. | |
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Secure a speaking opportunity with the American Chamber of Commerce in Singapore, including managing invitation content, developing the presentation, providing on-site logistics, and creating a lead-generation programme. | |
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Develop the contents for the Asia-Pacific Partner Pack — a reference guide, including binders on Polycom's co-op programme, various sales tools and order/payment guidelines, marketing materials, testimonials, press releases, price lists and warranty information. | |
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Develop all content, design a template and provide creative, editorial and graphics design services for Polycom's regional quarterly partner newsletter, POLYCOMunicASIA, which was later re-named Perspectives. | |
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Develop all content, design a template and provide creative, editorial and graphics design services for Polycom's regional print and electronic end-user newsletter, Connexions, which was later re-named Polycom Connect. | |
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