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Client Success Stories
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APC's clients include a broad array of computer hardware, software, networking, Internet and telecommunications vendors, regional distributors, market research and consulting firms, publishing houses, public relations companies and executive search firms.

3Ware MasterCard International
ABC Multiactive Media Vision
Advanced Micro Devices Mercury
American Power Conversion Miller Freeman
Asia Pacific Post Mitel
Avail NetScreen Technologies
Black Box Novell
Blue Coat Systems Peregrine Systems
BMC Software Polycom Asia-Pacific
Brio Software Asia Polycom North America
Cahners Publishing PowerCerv Technologies
CipherTrust Quantum
CMConduit Remedy
CMP Media Shell Eastern Petroleum
CNET Asia Pacific Siebel Systems
Compass Plus SBPWA
Compaq Computer Asia/Pacific Smartidea.com
Convergys Singapore Software Publishers Assn
CyberMedia Storage Technology
Datacraft Asia Talisma
Dayna Communications Tech Pacific
Diamond Multimedia Terrapinn
Digital Equipment TGV
Dione TIF Ventures
Emagine Tornado
Fortinet Triaton Asia
Fractal Design TruSecure Corporation
FTP Software VeriFone Asia Pacific
Group 1 Software Verint Systems
Hewlett-Packard Far East Vitria
Hewlett-Packard Singapore ViVOtech
HiServ Asia WatchGuard Technologies
International Data Corp. Webvisions
Juniper Networks www.consult
Latitude Communications  

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3Ware, Inc. 3Ware


arrow Manage media relations activities in Australia, China, Hong Kong, Japan, Korea, Singapore and Taiwan including working with affiliates to advise on target media, localise and distribute press release, follow up with the media for potential interview or editorial opportunities, and provide media monitoring services.
arrow In Australia, manage media interviews with high-profile local trade publications, follow up with the media to maximise coverage, and provide media monitoring services.


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AMDABC Multiactive

Provide strategic planning and management consulting services related to the company's sales and marketing direction.


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AMD Advanced Micro Devices (AMD)

Conduct a review of the company's channels in China, India, Indonesia and Malaysia. Shortlist potential new partners in those markets and provide detailed partner profiles.

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APC American Power Conversion (APC)

Research the IT market in China and assess market entry opportunities for American Power Conversion.

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Asia Pacific Post

Manage a three-day workshop for Asia Pacific Post delegates — including the development and management of budgets, venues and delegates coordination, on-site logistics and gift purchasing.

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Avail

Develop and conduct training courses on EMV (CardsAsia 2004) and
RFID (CardsAsia/RFIDAsia 2005).

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Black Box Black Box

Research the PC, networking and telecommunications industry in China. Provide an overview on consumer purchasing behaviour and channel dynamics in that market. Present a competitive analysis of the top networking vendors, shortlist potential channel partners and assist in partner final selection. Hire Black Box's first Asia-Pacific regional sales manager.

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Blue Coat Systems Blue Coat Systems

Manage a CXO breakfast briefing to executive IT decision makers to introduce the company to the Singapore market:

arrow Provide event planning and management services (programme development, speaker recruitment, invitation design, database development for delegate recruitment, direct marketing, telemarketing, logistics related to the briefing, pre-event briefing, and post-event follow up).

Manage an end-user seminar attended by IT professionals to introduce the company to the Singapore market:

arrow Provide event planning and management services (programme development, invitation design, database development for delegate recruitment, direct marketing, telemarketing, logistics related to the briefing, pre-event briefing, and post-event reporting and follow up).

Direct Blue Coat's media relations launch activities in Singapore including:

arrow Provide strategic planning and advice on target media.
arrow Conduct initial media relations activities to announce Blue Coat's presence in Singapore, including strategic interviews with visiting C-level executives from corporate headquarters and the region.
arrow Manage message development, logistics, pre-interview briefing and follow-up media monitoring services.

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BMC BMC Software

Manage inaugural Asia-Pacific CIO Conference including all aspects of event planning and management:

arrow Develop conference content.
arrow Recruit speakers, sponsors and delegates.
arrow Manage event marketing campaign.
arrow Design gifts and conference collateral.
arrow Manage site logistics including golf activities and excursions.

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Brio Software Asia Brio Software Asia

Manage a seminar for Brio's customers, prospects and partners in Singapore including:

arrow Provide event planning and management services (programme/budget development and management).
arrow Liaise and supervise third-party vendors.
arrow Develop database for delegate recruitment.
arrow Manage eDM campaign.
arrow Provide pre-event telemarketing to drive attendance and confirm RSVPs.
arrow Set up venue and manage on-site logistics.
arrow Provide pre-event brief and post-event report.
arrow Provide post-event telemarketing to qualify leads.

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Cahners Cahners Publishing

Provide editorial direction and content, layout and design for Digital Equipment's Asia-Pacific regional publications, Digital Today and Inform.

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CipherTrust CipherTrust

Direct CipherTrust's media relations launch activities in Singapore including:

arrow Provide strategic planning, advice on target media, press release distribution and media monitoring services.
arrow Lead CipherTrust's strategic interviews and participation in IT Journo Asia Forums, MediaConnect Security Forum, and AmCham member forums — including message development, pre-event briefing and on-site logistics.
arrow Manage the CEO media briefing and CNBC interview in Singapore, including all aspects of message and content development, media invitations, event management, media follow up to ensure maximum coverage and media monitoring services.
arrow Negotiate and manage CipherTrust's participation in the inaugural Asian Internet Security Summit 2005 and the Asian Internet Security Task Force (including securing sponsorship, speaker opportunity at the symposium, and workshop engagement). In addition, secure media interviews, manage content development and delegate kits, liaise with organisers on logistics management, and provide a post-event debrief.

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CMConduit CMConduit

Develop and conduct training courses on topics including:


arrow Marketing strategy, communications
and channel development.
arrow Card member acquisition, loyalty and retention.
arrow Debit cards and related programmes.

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CMP CMP Media




arrow Provide editorial content for IBM's Asia-Pacific regional channel publications, Partnership and Partner Rewards.
arrow Write Asia-Pacific content for The International Advisor, a newsletter sent to US-based CMP clients interested in developing their international markets.

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CNET Asia Pacific CNET Asia Pacific

Moderate an executive-level panel for Mercury in Singapore.


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CompassPlus Compass Plus



arrow Research the retail banking software market in China, resulting in a market opportunity analysis.
arrow Conduct a search for potential partners to participate in the programme while managing all partner activities.

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COMPAQ Compaq Computer Asia/Pacific

Manage Compaq Computer Asia/Pacific's "Enterprise Solutions Forum and SE Conference" road show in Hong Kong, India, Korea, Singapore and Taiwan:

arrow Recruit Compaq partners.
arrow Manage partner and sponsorship activities.
arrow Develop testimonial speech content.
arrow Manage conference and exhibition logistics.

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Convergys Convergys Singapore

Develop all content, design a microsite, and provide creative, editorial and HTML services for Convergys' quarterly regional end-user
e-newsletter, Asia Pacific Update.


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CyberMedia CyberMedia

Manage market entry activities relating to market opportunities and potential channel partners:


arrow Research the Windows 95 and Internet markets in Hong Kong, Malaysia, Singapore and Taiwan.
arrow Provide a competitive analysis of the leading utilities software vendors' channels in those markets.
arrow Shortlist potential channel partners and conduct joint visits to those markets with CyberMedia management.

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Datacraft Asia Datacraft Asia


Develop the content and write the company's annual report.

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Dayna Communications Dayna Communications

Conduct a review of the company's channels in Korea. Shortlist potential new partners and provide detailed partner profiles.

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Diamond Diamond Multimedia

Manage a mix of regional activities for Diamond Multimedia:


arrow Conduct a review of the company's channels across the Asia-Pacific region.
arrow Shortlist potential new partners and provide detailed partner profiles.
arrow Write the company's regional public relations plan and direct their regional public relations activities.

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digital Digital Equipment


arrow Edit the company's China business plan.
arrow Write customer testimonials to serve as marketing collateral.
arrow Provide editorial direction and content, layout and production services for Digital Networks' Asia Netcom News newsletter.

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Dione Dione

Conduct a market opportunity assessment of the Asia-Pacific point-of-sale (POS) market (ASEAN, Australasia, Greater China, Indo-China, Japan, Korea and South Asia).

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emagine Emagine


Manage the media relations activities across Asia.

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Fortinet Fortinet

Manage Fortinet's media relations activities in Thailand through an affiliate including:

arrow Provide strategic planning, media selection, press release translation and distribution, monthly and quarterly reporting, and media monitoring services.
arrow Proactively seek strategic interview opportunities and manage media briefings, including message development, logistics and post-event follow-up media monitoring services.

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Fractral Design Fractal Design

Manage all the public relations activities related to the company's Pan Pacific Digital Artistry Competition project in Hong Kong.

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FTP FTP Software

Conduct a review of the company's channels in Australia. Shortlist potential new partners and provide detailed partner profiles.

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Group 1 Software Group 1 Software

Develop all content and provide editorial services for Group 1 Software's regional customer testimonials, including interviews with the project team.

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HP Far East Hewlett-Packard Far East

Manage a range of activities for Hewlett-Packard Far East:

arrow Provide a competitive analysis of the leading enterprise and network management software vendors' channels across the region.
arrow Conduct a review of the company's channels in the region, shortlist potential new partners and provide detailed partner profiles.
arrow Develop the content and prepare a one-hour PowerPoint presentation entitled "Customer Care in the Electronic Age" for the BusinessWeek CEO Forum in Singapore.
arrow Manage the public relations activities related to the announcement of the company's new enterprise and network management software products.

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HP Singapore Hewlett-Packard Singapore



arrow Develop all content and provide editorial services related to Hewlett-Packard Singapore's customer testimonials.
arrow Develop all content and manage design and production of 'HP mobile e-services bazaar Asia-Pacific' brochures.

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HiServ HiServ Asia

Manage the public relations activities during a sensitive merger period with news releases in Singapore, Malaysia and Indonesia.

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IDC International Data Corporation (IDC)



arrow Analyse the profiles of over 1,500 distribution channel partners in Asia-Pacific, and review the channel marketing programmes offered by vendors selling PCs, workstations and multi-user servers across the region. (1994 / 1995)
arrow Provide strategic planning and management consulting services to leading hardware vendors concerning their channel sales and marketing strategies.

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Juniper Networks Juniper Networks

Design a template and provide creative, editorial and graphics design services for a series of Juniper Networks' vertical market Segment Solutions Briefs.

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Latitude Latitude Communications

Manage launch activities for Latitude Communications in the region:

arrow Conduct an executive search for the company's Managing Director and Technical Manager positions.
arrow Provide management consulting services to facilitate Latitude Communications in recruiting its regional management team.
arrow Manage Latitude Communications' Asia Pacific launch in Singapore including all aspects of event planning and management (seminar content development, speaker and sponsor recruitment, direct marketing and public relations related to the launch).
arrow Provide media relations activities across ASEAN including press release distribution, strategic interviews and article placement.

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MasterCard MasterCard International

Provide management consulting services to MasterCard's Debit Centre of Excellence/Maestro, including development
of the M-TIP Terminals programme.

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Media Vision Media Vision




arrow Research the PC and peripherals markets in Asia-Pacific and provide an overview on consumer purchasing behaviour and channel dynamics.
arrow Present a competitive analysis of the top multimedia vendors, shortlist potential channel partners, conduct joint visits to the key markets and finalise partner selection.
arrow Manage all regional distribution sales and marketing activities.

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Mercury Mercury

Manage media relations in Singapore including providing advice on target media, localising and distributing press release, following up with the media for potential interview or editorial opportunities, and media monitoring services.

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Miller Freeman Miller Freeman

Provide Asia-Pacific editorial content for IT International, a paid-subscription newsletter sent to US vendors interested in developing their international markets.

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Mitel Mitel


Manage the public relations activities for news releases across Asia-Pacific.

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NetScreen NetScreen Technologies




arrow Provide strategic planning and management consulting services including developing an integrated multi-channel sales strategy.
arrow Manage NetScreen's Business Partner Briefing in Singapore, including all aspects of event planning and management (event content development, speaker recruitment and direct marketing).
arrow Manage NetScreen's media relations activities in Singapore (and in Australia and Korea through affiliates) including:
  arrow Provide strategic planning, press release writing and distribution, monthly reporting and media monitoring.
  arrow Manage NetScreen's media briefings including all aspects of message and content development, media invitations, event management, media follow up to ensure maximum coverage and media monitoring.
  arrow Proactively secure interviews and editorial opportunities.

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Novell Novell


Manage Novell's media relations activities in Singapore including:

arrow Provide strategic planning, press release writing and distribution, monthly reporting and media monitoring services.
arrow Direct Novell's strategic interviews and participation in IT Journo Asia Forums, MediaConnect Security Forum, and AmCham member forums — including message development, pre-event briefing and on-site logistics.
arrow Manage Novell's LinuxWorld media briefing in Singapore, including all aspects of message and content development, media invitations, event management and media follow up to ensure maximum coverage.
arrow Develop advertorial content for inclusion in Singapore-based media opportunities.
arrow Manage Novell's product reviews with Singapore-based media.
arrow Secure local media participation in regional press tours.

Develop all content, provide editorial and creative services, and manage the layout for the Novell Asia Pacific regional quarterly e-newsletter, One Voice!


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Peregrine Peregrine Systems


Conduct a channels assessment in Singapore, Malaysia and India including:

arrow Research the distribution channels with a focus on value-added resellers and systems integrators in the enterprise software arena.
arrow Provide a master list of potential channel partner candidates with expertise in the financial services, manufacturing, telecommunications, and transportation sectors.
arrow Conduct detailed channel partner interviews resulting in comprehensive partner profiles.
arrow Set up final selection interviews with Peregrine management.

Manage media relations in Singapore including advising on target media, writing and distributing media alert, following up with the media for potential interview or editorial opportunities, and providing media monitoring services.

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Polycom Polycom Asia-Pacific

Manage Polycom's Asia-Pacific marketing activities including:

arrow Provide strategic management services related to Polycom's Asia-Pacific partner conferences including:
  arrow Develop programme, theme and budget.
  arrow Develop presentation content and edit presentations.
  arrow Recruit third-party speakers.
  arrow Prepare event checklist.
  arrow Coordinate logistics.
arrow Prepare presentations and accompanying speeches for Polycom's CEO and Managing Director Asia-Pacific at the company's annual partner conferences and industry events.
arrow Design a Polycom cover wrap for BusinessWeek to coincide with the company's annual regional partner conference.
arrow Write a thought-leadership, by-lined article for insertion into Business Management Asia.
arrow Provide direct marketing services to 2,000 targeted high-profile IT decision makers in Singapore.
arrow Secure a speaking opportunity with the American Chamber of Commerce in Singapore, including managing invitation content, developing the presentation, providing on-site logistics, and creating a lead-generation programme.
arrow Develop the contents for the Asia-Pacific Partner Pack — a reference guide, including binders on Polycom's co-op programme, various sales tools and order/payment guidelines, marketing materials, testimonials, press releases, price lists and warranty information.
arrow Develop all content, design a template and provide creative, editorial and graphics design services for Polycom's regional quarterly partner newsletter, POLYCOMunicASIA, which was later re-named Perspectives.
arrow Develop all content, design a template and provide creative, editorial and graphics design services for Polycom's regional print and electronic end-user newsletter, Connexions, which was later re-named Polycom Connect.
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