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Our Professional Associations

Asia-Pacific Connections (APC) is an active member of a number of professional associations. The groups range from communities of general business people, marketers, financial-service companies and consultants to professionals with expertise in public relations and channel marketing.

We are leaders in many of the communities, serving on the association boards and committees. In addition, we enjoy the professional development and networking opportunities these associations provide to our team. From staying abreast of industry best practices to developing strategic partnerships with industry leaders, APC is recognised as being well connected in the Singapore and Asia-Pacific business communities.



American Association of Singapore

Board-Member, Second Vice President, Executive Committee Member

Founded in 1917, The American Association of Singapore serves as the hub for the various American communities in Singapore. It has a range of initiatives to promote multi-culturalism through resources, publications and networking, and works closely with The American Chamber of Commerce in Singapore, The American Club, The American Women’s Association, The Singapore American Community Action Council, and The Singapore American School.
 
American Chamber of Commerce in Singapore

Chair of the Marketing and Communications Committee, Member Board of Governors (2007-2010),
Chair of ICT Committee (2003-2007)

The American Chamber of Commerce (AmCham) in Singapore is one of the largest American chambers outside the U.S., one of the largest American chambers in ASEAN, and the largest foreign-business chamber in Singapore. It is also one of the most influential chambers and represents an estimated US$25 billion of investments in Singapore and the region. Its 4,200 members represent more than 690 companies. The organisation holds over 280 business events every year, and its 13 industry-focused committees offer invaluable insights into doing business in Asia. The organisation promotes the interest of AmCham members in Singapore and the region by providing advocacy, business-information and networking opportunities.

 
ChannelLine Advisory Council

The ChannelLine Advisory Council was formed to help ensure the vibrancy of the technology channel. The Council acts as the communications conduit, bringing top executives from the technology vendor, distributor and reseller/retailer sectors together – along with associations and service providers – in a forum that is conducive to open and honest communication.

The Council consists of senior marketing and channel sales people from different companies in the vendor and distributor community. The Council offers members an opportunity to participate in shaping the future of the technlogy channel. This executive-level council provides a platform in which members can:

  • Voice their opinions and discuss ideas.
  • Gain insight on how peers, competitors and channel partners view industry matters.
  • Participate in a channel advocacy and business-education programme.
 
Chief Marketing Officer (CMO) Network

The CMO Network is a premier group for CMO-level marketing executives who function as the head of marketing for their organisations, as well as corporate-marketing professionals who are interested in networking within the marketing industry. The group’s mission is to connect marketing executives with fellow marketers and to develop new CMO contacts.

 
Institute of Public Relations of Singapore

The Institute of Public Relations of Singapore (IPRS) is the leading organisation in Singapore for public-relations professionals. Its objectives are to foster member growth through knowledge acquisition, networking, and exchanging of new ideas. With over 500 members (including corporations and individuals) from a variety of backgrounds – public relations, marketing communications, management, marketing, education, and journalism – IPRS strives to set industry standards and increase public recognition of this profession.

 
Melcrum's Communicators' Network

Melcrum's Communicators' Network is a global group for senior communicators interested in sharing best practices and discussing day-to-day challenges with other communicators across all geographies. Discussion topics covered by the group include internal communications, employee engagement and management communication, performance measurement, change-management communications, leadership communications, as well as issues related to channels and the media.

 
Public Relations Society of America

The Public Relations Society of America (PRSA) is the world's largest organisation for public-relations professionals. PRSA has more than 32,000 professional and student members, organised into 100 chapters and 19 professional-interest sections. The professional society is designed for individual, not corporate, members – emphasising professional development with hundreds of programmes offered each year. In addition, the association offers unparalleled media resources so members can become better-informed and more-effective practitioners.

 
SGI Global Technology Network

SGI Global Technology Network was established to meet the ever-growing demand from global IT professionals to reach out to like-minded peers around the world. The group facilitates more than 2,800 IT professional members worldwide in over 250 industries to collaborate, exchange ideas and IT news, blog, as well as to find and post jobs. Members can access the latest technologies and beta-testing programmes, ask experts about solutions, strategies and emerging technologies, as well as find vendors and global IT resources and solution providers.

 
Singapore's PrimeTime Business and Professional Women's Association

Board-Member (1998)

Established by, and for, international business and professional women in Singapore, the PrimeTime community provides a unique experience for women looking for professional, social and community fulfilment with a multinational group in a convivial environment. PrimeTime offers a variety of activities that include discussion groups, professional networking opportunities, social gatherings and community outreach opportunities to around 400 members represented by over 30 nationalities.
 
Success Group International Technology

Success Group International's (SGI) Technology Coalition is a worldwide, solutions-based technology member organisation, devoted to assisting global-technology businesses in achieving their company’s marketing, channel-sales and business-development goals. SGI's mission, as a global-technology coalition, is to facilitate member relationships and build synergy between members, by identifying needs and creating solutions to enhance, grow and strengthen revenue-generating opportunities – increasing sales and profits of all members. The group membership includes: Systems-infrastructure Integrators, Software Providers and Developers, Systems-hardware and -device Manufacturers, Professional-service Providers and Alliance Members that provide customers with a complete range of hardware, software, training and professional services. SGI provides a revolutionary new concept for the technology industry and is changing the way channels, alliances and strategic partnerships are being developed and executed successfully.

 
Technology Marketing Community

Technology Marketing Community is a group for marketing professionals working in high-tech industries who wish to build a network and further their careers by connecting with people to share opportunities and ideas.

 
Trusted Business Advisor

Trusted Business Advisor is a business-focused association for IT professionals to reach, interact and collaborate with vendors, distributors, VARs and consultants. The group promotes best practices through business education and certification programmes – combining proven, simple, powerful, measurable and cost-efficient marketing methods – along with Web 2.0 and 3.0 sales and marketing tools. Members enjoy the benefits of a channel-advocacy programme focusing on SMBs and vendors, as well as a qualified lead-generation programme.

 
Worldcom Public Relations Group

Board-Member at Large

Worldcom Public Relations Group is the world's largest and most established network of independently owned public-relations counselling firms. The group operates across 108 partner offices in 46 countries on five continents – accounting for more than 1,800 employees and revenues of US$218 million in 2009. Asia-Pacific Connections (APC) is the exclusive Worldcom Partner in Singapore.