Trusted Business Advisor is a business-focused association for IT professionals to reach, interact and collaborate with vendors, distributors, VARs and consultants. The group promotes best practices through business education and certification programmes – combining proven, simple, powerful, measurable and cost-efficient marketing methods – along with Web 2.0 and 3.0 sales and marketing tools. Members enjoy the benefits of a channel-advocacy programme focusing on SMBs and vendors, as well as a qualified lead-generation programme.