"The breadth of our IT industry knowledge and experience in the Asia-Pacific region uniquely positions Asia-Pacific Connections as your partner for growth."

Cindy Payne
Founder and Managing Director

APC understands what it takes to succeed in Asia-Pacific's highly-specialised and vibrant ICT industry. Our creative strategies ensure our clients will remain competitive in the 21st century.

People

APC employs an experienced team of expatriate and local professionals with extensive regional experience. Our multilingual staff offers a diversity of business, sales and marketing management qualifications. Customer satisfaction is our top priority.

Location

APC is strategically located in the heart of the world's most dynamic region and provides marketing services throughout ASEAN, Greater China, Japan, Korea, the Indian subcontinent, Australia and New Zealand.

Resources

APC maintains extensive regional databases consisting of channel partners, ICT decision makers, media contacts, key government and business contacts, industry analysts, trade publications and exhibitions/seminars.

Relationships

APC's comprehensive ICT network ensures access to business partners so that you achieve your objectives and sales targets.

Affiliates

APC works with a network of affiliates - like-minded marketing and PR agencies - in every key market across the region to locally manage and execute your marketing programmes.


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Cindy Payne, Founder and Managing Director

Ms Payne brings over 25 years of Asia-Pacific sales, marketing and general management experience to the company.

Located in the region since 1991, Ms Payne founded Asia-Pacific Connections in 1993 to assist ICT companies expand into and across Asia-Pacific. She leads her team in client acquisition, strategic planning, budget development, project management and editorial services. Over the years, clients have grown to depend on her for strategic counsel, ROI assessment, and peace of mind – knowing she will ensure on-time, accurate and effective deliverables, balanced with best practices and results.

Prior to launching Asia-Pacific Connections, Ms Payne managed the Asia-Pacific distribution sales business for Quantum Corporation, a major hard disk drive manufacturer. She grew the business from its 1986 start-up phase to a complex business with revenues exceeding US$100 million. Previously, Ms Payne held Asia-Pacific marketing management positions at two global distributors.

Ms Payne is a frequent speaker at industry conferences. Some of her speaking engagements have included Comdex/Asia in Singapore, Comdex/Fall in Las Vegas, International Business Forums, IT Channels Asia, Key Media’s Channels Conference, Key Media’s Marketing ROI Conference 2006, Key Media’s Marketing ROI Conference 2004, Network Associates Forums, PRSA Counselors Academy 2006 Conference, The Asia Business Forum, The Channels Forum, The Learning Group’s Channel Partner Conference 2006, and The Learning Group’s Channel Partner Conference 2005.

In addition, Ms Payne often writes articles that are published in industry journals. Her articles have appeared in Asia Computer Weekly, Asian Channels, Business Management Asia, Channels Advisor, CMP Worldwide's International Advisor, Computer Reseller News, Connect-World, Energize Your Channel, IT International, Marketing Magazine, M&T International Advisor, Practical Marketing Communications in Asia, Today's Manager.

Ms Payne is currently serving as a member of the Channel Advisor Board and ChannelLine Advisory Council. In addition, she is an active member of the Public Relations Society of America (PRSA) and a member of their Counselors Academy for senior principals and counsellors. She has also served on the boards of several professional women's associations, including the Hong Kong Women Business Owner's Club, Singapore's PrimeTime Business and Professional Women's Association, and the Singapore Business and Professional Women's Association (SBPWA). She was the founding chairperson of Singapore Women in Technology (SWIT), an IT networking group of SBPWA.

Ms Payne has two Bachelor of Arts degrees in International Studies and Languages from Miami University, Ohio, USA.

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Jonathon Gould, Co-Founder and Managing Partner

Mr Gould has over 25 years of sales, marketing and general management experience in the finance and technology industries, including 10 years in Asia-Pacific and 2 years in Europe.

Until May 2002, Mr Gould was Senior Vice President, Business Development, Maestro International, MasterCard's global online debit system. He was responsible for building the Maestro brand, and increasing cards usage and acceptance globally.

From 1997 to 2000, Mr Gould was Senior Vice President, Marketing for MasterCard Asia-Pacific. In that role, Mr Gould led the regional support programmes including advertising and promotions, sponsorships, communications, new product development, acceptance development, and market research. These programmes contributed to making MasterCard, Maestro, and Cirrus the fastest-growing global payments brands in the industry.

Prior to joining MasterCard, Mr Gould was the General Manager, Asia-Pacific, for VeriFone Pte Ltd., where he spent over 8 years working throughout Asia-Pacific, building their business to US$70 million. Mr Gould began his career in the payments industry at Union Bank of California. He also managed corporate card marketing programmes for Citicorp Diners Club before assuming marketing positions of increasing responsibility with technology companies in Silicon Valley, California.

Mr Gould earned a Master's degree in Business Administration (MBA) from the University of Michigan at Ann Arbor and a Bachelor of Arts degree in Economics from the University of California, Los Angeles, USA.

Mr Gould is recognised as a leader in Asia-Pacific marketing and frequently speaks at industry conferences and seminars such as Cards Asia Conferences from 2003/2004/2005, Cards Asia/RFID Asia 2005 Masterclass, IBC Asia's Indonesia Banking & Financial Services Technology Summit, Marcus Evans' Consumer Banking in Asia Pacific Conference, Pacific Conferences' Best Practices in CRM, Pacific Conferences' CRM Conference in 2003 and 2004 , Pacific Conferences' Secrets to Successful Business-to-Business Marketing Conference, RFID Connect Asia 2006 Conference, Siebel's CRM Seminars, SIM Asia 2006, Strategic Marketing for Financial Services Conference, The Asia Business Forum Banking Delivery Channels 2006, The Asia Business Forum's Customer Retention and Relationship Strategies Conference, The Asia Business Forum Internal Communications Conference and World Handset Forum.

Mr Gould is currently serving as the Chairperson for the American Chamber of Commerce in Singapore ICT committee. He is also an executive committee member of the International Wine and Food Society, the Canadian Dragon Boat team and the Singapore Dragon Boat Association.

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Gemma Collier, Client Services Manager

Ms Collier is responsible for developing new business as well as planning and executing public relations strategies and integrated marketing programmes to meet client business objectives across Asia-Pacific.

In this role, she manages client, media and third-party service provider relationships and oversees budgeting to ensure programmes are efficiently planned and executed.

Ms Collier has five years of Asia-Pacific integrated marketing and public relations management experience. Prior to joining Asia-Pacific Connections, she held the role of Account Manager at a long-established boutique strategic communications agency, where she was the sole manager of three accounts – developing and implementing communication messages and strategies. In addition, she was responsible for client website, newsletter and collateral design and content development.

Ms Collier began her career as a freelance photographer where she won two awards for outstanding design and creative achievement. She also worked as an entrepreneur, designing and producing greeting cards.

Ms Collier holds a Bachelor of Design degree in Photography from Massey University, New Zealand. She is currently completing a post-graduate diploma in Business Administration (Communications) with Massey University.

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