“I have had the opportunity to collaborate with Cindy and her Asia-Pacific Connections (APC) team over several years in developing and delivering the editorial content of our partner and customer newsletters. The quality of the content they develop, in its writing style and relevance, has resulted in a high proportion of click-throughs, which is always a positive and a valuable metric to achieve – facilitating ongoing resource allocation! One of APC's many key qualities that has worked in our favour is their sense of 'ownership', treating these newsletters as their very own. Added to that is their responsiveness. Once the direction was identified and our organisation’s strategy shared, APC clearly understood how to create newsletters that our partners and customers would find valuable and a key source of information with high retention and revisit value. APC folks are truly professional and take pride in their work – the cornerstone for successful partnering.”
Danister Callistus De Almeida, Head of Partner Marketing for Asia-Pacific, Polycom, Inc.
“Polycom has successfully partnered with Asia-Pacific Connections for over 10 years in Asia-Pacific and two years in North America. We have always been able to count on Cindy and her team to consistently deliver on time, with exceptionally high-quality work. Their solid industry knowledge, versatile writing skills and creative design ideas have ensured our newsletters are content-rich and engaging – resulting in solid leads and an effective ROI.”
Heidi Lorenzen, Marketing Director, North America, Polycom, Inc.
“Asia-Pacific Connections’ strong project-management and communications skills facilitated the launch of Polycom’s regional customer-testimonial programme. Their ability to work independently accelerated our programme and freed our management from a heavy project-supervision role.”
Sue Day, Marketing Director, Asia-Pacific, Polycom, Inc.
“Following our acquisition of NetScreen, Juniper Networks leveraged Asia-Pacific Connections’ deep understanding of the network-security market to successfully reposition our expanded solutions portfolio. APC provided invaluable strategic advice during the planning stages and, subsequently, designed the template and developed the content for a series of global vertical-industry solutions brochures.”
Michele Felder, Regional Marketing Manage, Asia-Pacific, Juniper Networks
“Asia-Pacific Connections has provided us with a variety of publications-support services over the years. Their commitment to excellence has ensured the timely delivery of numerous creative articles and newsletter designs, resulting in satisfied Cahners clients.”
Ellen K. Romanow, Publisher and General Manager, Cahners Custom Publications, Cahners Business Information