Asia-Pacific Connections (APC) is an active member of a number of professional associations. The groups range from communities of general business people, marketers, financial-service companies and consultants to professionals with expertise in public relations and channel marketing.

We are leaders in many of the communities, serving on the association boards and committees. In addition, we enjoy the professional development and networking opportunities these associations provide to our team. From staying abreast of industry best practices to developing strategic partnerships with industry leaders, APC is recognised as being well connected in the Singapore and Asia-Pacific business communities.



American Association of Singapore, Board-Member, 2nd Vice President, Executive Committee Member at Large (2011-2012)

Founded in 1917, the American Association of Singapore serves as the bridge to the expat community and the cross-roads to Asia Pacific. This dynamic organization welcomes all expats to promote multiculturalism through resources, publications and networking. The American Association of Singapore is the oldest American organization in Singapore – serving as the founder and initial sponsor for most of the American community organizations in Singapore including the American Women’s Association (AWA); The American Club; Singapore American School (SAS); American Chamber of Commerce (AmCham); Singapore American Community Action Council (SACAC); Boy Scout Troop 07; and American Dragons (Dragon Boat Team).

Chair of the Marketing and Communications Committee (2006-2015), Member Board of Governors (2007-2010),
Chair of ICT Committee (2003-2007)

The American Chamber of Commerce (AmCham) in Singapore is one of the largest American chambers outside the U.S., one of the largest American chambers in ASEAN, and the largest foreign-business chamber in Singapore. It is also one of the most influential chambers and represents an estimated US$25 billion of investments in Singapore and the region. Its 4,200 members represent more than 690 companies. The organisation holds over 280 business events every year, and its 13 industry-focused committees offer invaluable insights into doing business in Asia. The organisation promotes the interest of AmCham members in Singapore and the region by providing advocacy, business-information and networking opportunities.

Beta Gamma Sigma is the international honour society serving business programmes accredited by AACSB International –The Association to Advance Collegiate Schools of Business. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business programme accredited by AACSB International.

The ChannelLine Advisory Council was formed to help ensure the vibrancy of the technology channel. The Council acts as the communications conduit, bringing top executives from the technology vendor, distributor and reseller/retailer sectors together – along with associations and service providers – in a forum that is conducive to open and honest communication.

The Council consists of senior marketing and channel sales people from different companies in the vendor and distributor community. The Council offers members an opportunity to participate in shaping the future of the technlogy channel. This executive-level council provides a platform in which members can:

  • Voice their opinions and discuss ideas.
  • Gain insight on how peers, competitors and channel partners view industry matters.
  • Participate in a channel advocacy and business-education programme.

The Direct Marketing Association of Singapore (DMAS) is a non-profit trade organisation established in 1983 to facilitate the development of direct-marketing infrastructure, promote and protect DMAS members' interests, as well as to share information and ideas on direct marketing. Its mission is to enhance the growth and profitability of member organisations and their adherence to high ethical standards of practice.

DMAS safeguards members' interests by constantly seeking to raise the stature and standards of direct marketing and build consumer trust and confidence in the discipline.

A wide range of activities including seminars, exhibitions, forums, orientation visits and other social get-togethers are held regularly to allow direct-marketing professionals to keep abreast of industry trends and developments in Singapore and the region.

Board-Member (1998)

Established by, and for, international business and professional women in Singapore, the PrimeTime community provides a unique experience for women looking for professional, social and community fulfilment with a multinational group in a convivial environment. PrimeTime offers a variety of activities that include discussion groups, professional networking opportunities, social gatherings and community outreach opportunities to around 400 members represented by over 30 nationalities.