Asia-Pacific Connections (APC) develops integrated-marketing programmes to generate regional awareness for our clients and their products and services. Our extensive experience in product branding, positioning, launches, promotions, media and analyst relations, as well as all aspects of direct marketing, will ensure maximum effectiveness of your marketing initiatives.

APC has over 26 combined years of marketing-communications-campaign practice in the technology and financial-services marketplace, enabling our team of dedicated communications professionals to deliver results-oriented programmes.

Our fluent English-speaking team offers first-rate writing skills, necessary for any marketing-communications campaign. Our regional affiliate network extends APC’s reach, seamlessly bringing strategic value to our clients. And our proprietary end-user, channel-partner and media databases consistently enhance our clients’ reach. APC's marketing-communications-campaign services include:

  • Strategic market planning
  • Corporate identity, branding and positioning
  • Event management including conferences and summits, as well as seminars, product launches and road shows
  • Promotions and direct-marketing campaigns
  • Exhibition and sponsorship management

Many of our clients select APC to develop and execute a full range of media-relations services including:

  • Provide strategic PR counsel
  • Develop media messaging and brand positioning
  • Organise media and analyst briefings, and pitch and secure media interviews
  • Provide media-relations skills training
  • Pitch and secure speaking engagements, as well as meetings with industry thought leaders and executives of influence
  • Conceptualise, organise and manage media and analyst forums, industry events and regional press tours
  • Manage product reviews and launches
  • Monitor and analyse industry and competitor news
  • Conduct media audits

Read our customers' testimonials