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Cindy Payne
APConnections

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Launch Rockwell Automation’s media relations activities in Singapore including:

  • Provide strategic media-planning and execution services.
  • Portray Rockwell Automation as a thought leader in the industrial automation and information industry.
  • Write, pitch and distribute press releases and follow up with the media to maximise coverage.
  • Pitch and place by-lined articles, white papers, case studies and product profiles in strategic Tier One publications.
  • Secure, organise and manage face-to-face and phone interviews between the media and Rockwell Automation key executives, resulting in features and round-up articles.
  • Pitch, secure, organise and manage the product launch of the Allen-Bradley PowerFlex 525, Allen-Bradley Micro 850 and OEM Solutions. Secure a full-day briefing with Control Engineering Asia, the leading publications covering industrial-automation technology news in Asia, and Rockwell Automation’s APAC leaders and product experts, resulting in features and round-up articles.
  • Manage a number of briefings with industry analysts.
  • Identify a number of speaking opportunities for Rockwell Automation in key industry events.