Launch ShoreTel’s media-relations activities in Singapore including:
- Provide strategic media-planning and execution services.
- Portray ShoreTel as a thought leader in the unified and business communications solutions industry.
- Write, pitch and distribute press releases and follow up with the media to maximise coverage.
- Pitch and place by-lined articles, features, opinion pieces, white papers and case studies in strategic Tier One publications.
- Secure, organise and manage media interviews with ShoreTel key executives, resulting in features and round-up articles.
- Manage a number of briefings with industry analysts.
- Identify and propose a number of industry awards for ShoreTel.
- Provide strategic counsel and vendor management for ShoreTel’s Asia-Pacific Headquarter Office Opening.
Launch ShoreTel’s media-relations activities in India including:
- Provide strategic media-planning and counseling.
- Hire and manage an India-based agency, whilst serving as the client’s lead agency.
- Develop an effective media invite and localise and distribute a corporate press release to strategic Tier One publications in Bangalore, Delhi, and Mumbai.
- Pitch and secure media interviews with ShoreTel key executives in Bangalore to coincide with ShoreTel’s office opening.
- Provide a post-event report outlining highlights, lowlights and recommendations for future planning.
Launch Rockwell Automation’s media relations activities in Singapore including:
- Provide strategic media-planning and execution services.
- Portray Rockwell Automation as a thought leader in the industrial automation and information industry.
- Write, pitch and distribute press releases and follow up with the media to maximise coverage.
- Pitch and place by-lined articles, white papers, case studies and product profiles in strategic Tier One publications.
- Secure, organise and manage face-to-face and phone interviews between the media and Rockwell Automation key executives, resulting in features and round-up articles.
- Pitch, secure, organise and manage the product launch of the Allen-Bradley PowerFlex 525, Allen-Bradley Micro 850 and OEM Solutions. Secure a full-day briefing with Control Engineering Asia, the leading publications covering industrial-automation technology news in Asia, and Rockwell Automation’s APAC leaders and product experts, resulting in features and round-up articles.
- Manage a number of briefings with industry analysts.
- Identify a number of speaking opportunities for Rockwell Automation in key industry events.
Manage NComputing’s media-relations activities in Singapore including:
- Provide strategic media-planning and execution services.
- Localise press releases and send them to targeted media
- Secure and manage a number of interviews with NComputing executives.
Launch CPI Governance’s media and analyst relations activities in Singapore including:
- Provide strategic planning and execution services to raise awareness and share of voice of CPI Asia (CPI) with its target audience of enterprise decision-makers across Asia.
- Portray CPI as a thought leader with risk management, finance and governance stakeholders.
- Write and distribute press releases with business, finance, government, insurance and human resources publications.
- Monitor all media clippings.
- Pitch and place by-lined articles in strategic Tier One publications.
- Secure and manage media and analyst interviews with CPI key executives.
- Source and manage speaking opportunities for CPI’s managing partner.
Launch Message Systems’ media-relations activities in Singapore including:
- Provide strategic media-planning and execution services.
- Portray Message Systems as a thought leader in the messaging-technology industry.
- Develop an introductory press release and pitch interviews – resulting in high-profile media coverage.
- Invite Singapore/Asia-Pacific media to Message Systems' new APAC Headquarters Grand Office Opening.
- Place by-lined articles and white papers in strategic vertical publications, resulting in a large number of media clippings.
- Secure and manage strategic interviews for Message Systems’ Senior Vice President International and Head of APAC.
- Monitor all media clippings.
Provide strategic event-management services related to Message Systems’ participation in trade shows in Japan from 2010-2012:
- Provide strategic public-relations and event-management counselling.
- Hire and manage a Japanese agency, whilst serving as the client’s lead agency.
- Set the event objectives and plan pre-event media-relations activities.
- Hire and manage a range of service providers in Tokyo to design the booth, develop and execute a media-relations campaign for the visiting CEO, and provide on-site support.
- Develop effective media invites, press releases and local-language website pages for drawing the media to the exhibitions.
- Drive a lead-generation programme resulting in high-quality leads.
- Secure and manage strategic interviews, including Nikkei/Nikkei Business Daily/Nikkei Marketing Journal.
- Write post-event reports.
